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The Indie Author’s Guide to Book Marketing: How to Get Reviews, Boost Sales, and Build Your Platform

Why I Chose Independent Publishing

One of the biggest reasons I ventured into independent publishing is the dwindling support from traditional publishers. Marketing budgets have shrunk as consumers shift from print advertising to digital spaces. These days, authors must take charge of their own marketing—building a strong online presence through a website, social media, and direct engagement with readers.

While this change aligns with the digital era, it also means that the success of your book is largely in your hands. Even if a traditional publisher provides some assistance—such as placing you on a discussion panel or helping you get into bookstores—the bulk of your book’s promotion and reach remains your responsibility.

Couple this limited marketing support with an uncertain acceptance process and a long production timeline, and independent publishing emerges as a viable and often preferable choice for many writers.

So, how do we indie authors successfully market our work?

Essential Book Marketing Strategies for Indie Authors

There are many excellent book promotion resources available, but most require an investment. Here’s a breakdown of key strategies to help your book gain visibility and drive sales:

1. Secure Professional Reviews

Bookstores, libraries, and online retailers often require professional reviews before they will consider stocking your book. While there’s no guarantee a review will be positive, securing one from a reputable source can boost your credibility and open doors.

Here are some top indie book review options:

  • Kirkus Indie Review ($425): A respected name in the industry, Kirkus provides an unbiased review with a turnaround time of seven to nine weeks. If you like the review, you can opt to publish it, and it will be distributed to partner sites such as Google and BN.com.
  • BookLife by Publisher’s Weekly (starts at $399): This offers a chance to get your book reviewed by Publisher’s Weekly, a highly regarded publication.
  • Foreword Clarion Review ($499): Foreword Reviews is well respected in the indie publishing space, and their Clarion Review service provides thorough, unbiased feedback.

A good review from these sources enhances your credibility, making it easier to approach bookstores, libraries, and readers.

2. Leverage BookBub for Digital Marketing

If you’ve published an ebook, BookBub is one of the best promotional platforms available. According to their website, BookBub boasts over 10 million members, all avid readers seeking their next great read. However, competition is fierce—only 5% of submitted books are accepted. The minimum investment is $550, but if chosen, your book gets exposure to a highly engaged audience.

3. Submit to Book Awards

Winning a book award increases your book’s prestige and helps with marketing. Here are some reputable awards for indie authors:

A win or even a finalist placement in these competitions can add credibility to your marketing materials.

4. Network and Harness Your Personal Community

Your personal network—family, friends, colleagues, and acquaintances—is your best marketing asset. These are people who genuinely want you to succeed. Encourage them to:

  • Post Amazon reviews
  • Share your book on social media
  • Recommend your book to their networks

Social media plays a vital role in modern book marketing. Here’s how to use it effectively:

  • LinkedIn: Great for professional networking and thought leadership.
  • Facebook & Instagram: Perfect for social branding, engagement, and community building.
  • TikTok & YouTube: Video content can showcase your book in dynamic ways.

5. Utilize Book Marketing Websites

There are dedicated websites and communities that help indie authors promote their books. One standout resource is Indies Unlimited, which provides marketing strategies, promotional opportunities, and indie publishing insights.

6. Apply for Library of Congress Inclusion

Once your book is in the marketplace, consider applying for inclusion in the Library of Congress. This can help with library distribution and enhance your book’s credibility.

Final Thoughts

Marketing as an indie author requires strategic effort, investment, and persistence. By securing professional reviews, leveraging platforms like BookBub, submitting to book awards, engaging your network, and utilizing marketing websites, you can maximize your book’s visibility and sales potential.