Self-publishing has become a buzzword in the literary world, yet many misunderstand what it truly entails. The misconceptions often arise from a lack of clarity about independence, control, and the realities of modern publishing. Here’s a closer look at what self-publishing really means—and why it’s a game of freedom and control.

The Two Types of Authors: Dependent vs. Independent

In today’s publishing world, there are two kinds of authors: dependent and independent. Dependent authors wait to be told what to do. They rely on platforms, social media groups, and outdated school systems to guide their publishing journey. Independent authors, on the other hand, take control. They define their own success and embrace the freedom that comes with self-publishing.

Freedom isn’t free; it requires investment in self-improvement. Too often, authors chase “free” solutions, thinking self-publishing costs nothing. But true independence comes at a price—learning, experimenting, and sometimes failing to find the right path.

Debunking the Myths Around Self-Publishing

One of the most persistent myths is that uploading a book to Amazon makes someone a self-published author. In reality, this is only a step in the process, not the whole journey. Many authors mistakenly equate technology with transformation, but innovation in tools like Kindle Direct Publishing (KDP) hasn’t changed the fundamental principles of publishing.

The real secret? It’s not about platforms; it’s about originality, strategy, and control.

Vanity Publishing: The Debate Continues

Terms like “vanity publishing” and “hybrid publishing” are thrown around recklessly, creating confusion. These labels often stem from a lack of understanding of the publishing ecosystem. The truth is, many authors regurgitate advice from social media or outdated practices without questioning their relevance.

To be truly independent, authors must redefine these terms for themselves, moving beyond labels to focus on building sustainable, creative, and profitable publishing models.

Why Independence Requires Originality

Dependence and incompetence go hand in hand. Originality, however, is the hallmark of independence. Independent authors aren’t satisfied with “good enough.” They seek better solutions, question the status quo, and create their own rules.

This philosophy inspired my newest book, Own Your Book Press. In it, I detail how I developed a sustainable, cost-effective solution for printing my books without relying on traditional print-on-demand platforms. This journey required rejecting default options and believing that better was possible.

The Shift from Dependence to Independence

For many authors, the transition to independence feels daunting. It’s not an easy journey, but it’s a necessary one. When I made the shift in 2021, I had to unlearn old habits and invest in new skills. It was a process of mental, spiritual, and physical growth.

Today, I challenge dependent authors to stop relying on platforms like Amazon as the end-all-be-all of publishing. Your book isn’t just a manuscript on a digital shelf; it’s a piece of intellectual property that deserves strategic care and control.

A Call to Action

If you’re ready to take control of your publishing journey, start by redefining what self-publishing means to you. Invest in your education—not through outdated school systems, but by seeking resources that empower you to think independently.

My book, Own Your Book Press, is a great place to start. It’s more than just a guide; it’s a blueprint for transforming your publishing business. You can find it at ownyourbookpress.com in multiple formats, including a PDF version ideal for large-print, full-color printing.

Final Thoughts

Self-publishing is about freedom and control. It’s about rejecting the default and striving for better. It’s not for the faint of heart, but for those willing to invest in themselves, the rewards are transformative.

As I like to say, “Good, better, best—I shall never rest until my good is better, and my better is best.” The journey to independence begins with a choice. What will yours be?

King Benson

Host, The Eritail Show

Author, Own Your Book Press