In the ever-evolving world of publishing, the term “self-publishing” often evokes mixed reactions. Some see it as a beacon of creative independence, while others misunderstand or dismiss it. As King Ben​son, host of The Eritail Show, eloquently puts it: self-publishing is about freedom and control. It’s a movement defined by independence, not just a process of uploading manuscripts online.

But what does it mean to truly self-publish? Let’s dive deeper into the myths, challenges, and realities of this increasingly popular route to publishing.

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Self-Publishing Is Not Free

A common misconception, especially among “dependent authors,” is that self-publishing should be free. You’ll often hear the rallying cry, “Self-publishing is free!” whenever someone mentions investing in publishing tools or services. However, true independence in publishing requires both financial and intellectual investment.

Freedom isn’t free. It demands resources, time, and effort. The price of freedom is self-improvement—learning the craft, understanding the market, and taking full responsibility for your success.

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Dependent vs. Independent Authors

King Benson categorizes authors into two camps: dependent authors and independent authors.

• Dependent authors rely on platforms like Amazon KDP for every step of their publishing journey, often waiting for someone to guide them.

• Independent authors take ownership of their publishing process, from creation to marketing and beyond.

Here’s the truth: uploading a manuscript to Amazon doesn’t make you a self-published author—it makes you a dependent one. True independence is marked by originality, control, and the ability to navigate the publishing world on your terms.

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The Role of Originality

Originality is the hallmark of independence. Many authors, editors, and publishing professionals have mastered the art of following rules and mimicking styles. Few, however, embrace their unique voices or challenge the status quo. Benson emphasizes the importance of rejecting default solutions and seeking better ways to accomplish your goals.

Take, for example, his journey with print-on-demand publishing. Dissatisfied with existing options, he developed innovative strategies that he outlines in his latest book, Own Your Book Press. This book is a testament to the power of questioning the norm and forging your own path.

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The Technology Trap

Many authors mistakenly believe that platforms like Amazon have revolutionized the publishing industry. While technology has made publishing more accessible, it doesn’t replace the need for expertise, creativity, or business acumen.

Benson notes that many authors are stuck in outdated formulas, believing that uploading to KDP and sharing links will guarantee success. The truth is, technology is only a tool—it won’t save you if you lack the knowledge or skills to leverage it effectively.

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Transforming Your Publishing Journey

Benson’s personal story is a powerful example of the transformation from dependence to independence. In 2021, he decided to move beyond the limitations of dependent publishing. This journey wasn’t easy, but it was necessary. It involved significant mental, spiritual, and physical shifts that eventually led to his current success as a fully independent publisher.

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A Challenge to Authors

For authors looking to break free from dependence, Benson offers a simple yet bold challenge:

1. Invest in your education. Learn the fundamentals of publishing and marketing outside the confines of social media advice.
2. Embrace originality. Be willing to create something uniquely yours, even if it means going against the grain.
3. Take control. Understand that more control over your publishing process leads to greater profitability and impact.

If you’re ready to take the first step, Benson recommends starting with his book, Own Your Book Press. It’s available on ownyourbookpress.com, offering practical insights into managing your publishing business effectively.

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Final Thoughts

Self-publishing is not just a method—it’s a mindset. It’s about embracing freedom, taking control, and investing in your growth as an author and entrepreneur. Whether you’re just starting out or seeking to elevate your publishing game, remember: independence begins with a belief in yourself and your vision.

The journey may not be easy, but as King Benson reminds us, it’s worth it.